Memphis, Tennessee | Early feasibility + advisor review
William Hurley Associates LLC is developing an early-stage senior community concept focused on wellness-centered independent living, creative programming, intergenerational connection, and purposeful aging.
Founded by Shirley Brown, RN, Psychiatric Nurse Practitioner, Ed.D., with more than 30 years of healthcare and senior-care experience.
Executive Overview
William Hurley Associates LLC is developing a mission-driven, attainable senior rental community for adults 62.5+ who can live independently or with light non-medical support, but who need more connection, wellness, creativity, mobility, dignity, and community than standard senior apartments often provide.
Project Snapshot
Development Strategy
Phase 1 is planned around approximately 24-30 cottage-style studio and one-bedroom rental units plus a central community building.
Phase 2 may add apartment-style senior rental units to increase total capacity, improve operating scale, and strengthen long-term sustainability.
Resident + Affordability
The project’s affordability model is still being pressure-tested. At the mission resident income level, rent alone may not support the full operating model. William Hurley Associates LLC is exploring a blended strategy that may include mixed-income rents, sponsorships, grants, public/private funding, a proposed future foundation/nonprofit arm, and affordable housing or tax-credit feasibility review.
Community Hub
Potential school reading programs, oral history, storytelling, tutoring, and community engagement.
Potential creative classes, plant bus / succulent workshops, listening room, gardening, music, and gathering.
Potential movement, mobility, PT-informed support, mental wellness, nutrition education, and group walks.
Programming examples are planned or potential areas, not guaranteed operating commitments.
Founder + Build Team
The team story is intentionally straightforward: healthcare insight, construction experience, and a disciplined feasibility process before public claims harden.
Founder & CEO, William Hurley Associates LLC
Shirley Brown brings more than 30 years of healthcare experience, including work in geriatric psychiatric and long-term care settings. She is an RN, psychiatric nurse practitioner, and holds an Ed.D. in leadership. Her experience gives her direct insight into the gap between institutional senior care and the independent, dignified, life-giving environment many seniors still need.
Construction Lead & General Contractor
Shirley’s husband, Steven B., is expected to serve as Construction Lead and General Contractor. He brings more than 30 years of construction experience and is expected to manage subcontractors and buildout execution. His full professional credentials and contracting details will be verified before formal investor materials are finalized.
Site Opportunities
William Hurley Associates LLC is evaluating two 2-acre Memphis site opportunities. Neither site should be treated as controlled until ownership, acquisition pathway, zoning, utilities, title, environmental condition, and site feasibility are confirmed.
Initial read: Potentially stronger first feasibility target due to existing infrastructure and transit adjacency, subject to diligence.
Initial read: Potential later public/private partnership opportunity, likely more complex for Phase 1.
Capital Strategy
This is not being presented as a formal capital raise. William Hurley Associates LLC is currently seeking feedback from investors, advisors, funders, and development experts before moving into formal fundraising.
Visual Direction
The visual system uses a Memphis skyline, community redevelopment mood, architectural structure, and a restrained palette of navy, ivory, brass/gold, charcoal, and muted sage/olive. The intent is credible real-estate investment presentation with a warm community-development spine.
Downloads
Curated public-facing materials only. Internal intake notes, legal-sensitive concepts, and raw risk notes are intentionally excluded.
Short overview for early feedback conversations.
Download One-PagerDetailed concept summary, resident thesis, phasing, risks, and next steps.
Download Concept MemoPlanning assumptions for the 2-acre site options and realistic unit capacity.
Download Site BriefEarly review of possible capital, grant, sponsorship, public/private, and affordability-support lanes.
Download Funding MemoOverview for universities, churches, nonprofits, and community partners.
Download Partner BriefPitch deck will be released after the V3 materials are reviewed and designed.
Coming Soon / Request DeckCurrent Ask
William Hurley Associates LLC is seeking early investor, advisor, funding, and partner conversations to pressure-test the Phase 1 feasibility, site strategy, capital stack, affordability model, and partnership structure before a formal capital raise.
Email the Team